In the fast-paced digital landscape, Conversion Rate Optimisation (CRO) is essential for turning website visitors into paying customers. A few small tweaks can lead to significant growth in leads and sales. Here are the top 10 CRO hacks to help you optimise your website and maximise conversions.

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1. Simplify Your Forms

If you're using forms to capture leads or sales, simplicity is key. Ask only for essential information. Long, complicated forms lead to higher abandonment rates. Reducing the number of fields can dramatically increase completion rates, especially for mobile users.

Pro Tip: Start with just name and email, and you can gather more information later in the process.

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2. Use Strong, Action-Oriented CTAs

Your Call-to-Actions (CTAs) should be clear, direct, and compelling. Use action verbs that create urgency like “Get Started Now” or “Claim Your Free Trial.” Make your CTA buttons stand out with contrasting colours and large, clickable designs.

Pro Tip: Test different CTA text to see which resonates best with your audience.

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3. Leverage Social Proof

Adding customer testimonials, reviews, or trust badges (like partner logos or certifications) can increase trust and confidence in your brand. People are more likely to convert when they see that others have had a positive experience.

Pro Tip: Highlight reviews from well-known clients or showcase stats like "Trusted by 10,000+ users."

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4. Optimise Page Load Speed

Slow-loading websites lose visitors before they even see your offer. Make sure your website loads quickly by optimising image sizes, reducing unnecessary code, and using tools like Google PageSpeed Insights to identify areas for improvement.

Pro Tip: A 1-second delay in page load time can reduce conversions by 7%, so speed matters!

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5. Create Compelling Landing Pages

A targeted landing page that speaks directly to your audience’s pain points can drastically increase conversions. Make sure your landing pages are focused on one goal—whether it's capturing leads, driving sales, or getting signups—and remove any unnecessary distractions.

Pro Tip: Include a clear value proposition at the top and keep your CTA above the fold.

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6. A/B Test Everything

Testing different elements of your website is one of the best ways to discover what works. A/B test different headlines, images, CTAs, and layouts. Small changes, like the placement of a button or tweaking copy, can lead to significant improvements.

Pro Tip: Only test one variable at a time to understand exactly what drives the change in conversions.

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7. Personalise User Experiences

Personalisation can make your visitors feel like your site is tailored just for them. Use data-driven insights like user location, behaviour, or preferences to deliver relevant content or offers. Personalised experiences can improve both engagement and conversion rates.

Pro Tip: Simple personalisation like using a visitor's name in email pop-ups can make a big impact.

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8. Utilise Exit-Intent Popups

Exit-intent popups appear when a visitor is about to leave your website. Offering a last-minute discount or a special offer can prevent them from leaving empty-handed and boost conversions.

Pro Tip: Include an enticing offer and a clear CTA like “Wait! Get 10% off before you go.”

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9. Improve Mobile Experience

With more users browsing on mobile devices, optimising your site for mobile is essential. Ensure that forms, CTAs, and navigation are easy to use on smaller screens. A mobile-friendly site can improve both engagement and conversions.

Pro Tip: Use responsive design to ensure your site looks and performs well across all devices.

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10. Create Urgency and Scarcity

Urgency and scarcity are powerful psychological triggers that can drive users to act quickly. Use phrases like “Limited Time Offer” or display stock levels to push visitors to make a decision before it’s too late.

Pro Tip: Countdown timers on promotions or flash sales can further amplify urgency.

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By implementing these CRO hacks, you can enhance your website’s performance, boost conversions, and ultimately drive more revenue. Continuous testing and optimisation are key to staying ahead of the competition.


Talk to us about a free no obligation CRO audit on your exiting website or landing pages.

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