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In the ever-evolving landscape of content management, traditional CMS solutions have been the go-to for organisations looking to manage and deliver digital content. However, with the rise of omnichannel experiences and the need for greater flexibility, a new approach has emerged – the headless CMS.
It’s no secret that Klaviyo is the eCommerce poster child of brilliant marketing automation tools. Whether you’re a Klaviyo maestro or a newbie, marketing to your audience effectively boils down to the perfect email ‘flow’. Let’s look at the top email flow tips that ecommerce marketing pros worldwide live and breathe by.
The world of e-commerce is always evolving and one of the most significant movements is the one towards composable commerce and the benefits it brings to e-teams, businesses and the user experience.
Micro interactions aim to make the user experience more rewarding by improving navigation, streamlining actions and keeping us informed throughout the user journey.
From a design perspective, brilliant UX is achieved by putting the user’s enjoyment in the forefront of all we do.
As a key element of UX design, push notifications need to have a well devised strategy behind them. Identifying your user, knowing how to get their attention and choosing the right time to push is an integral part of that strategy.
With plenty of radio noise around ChatGPT, Google wants to share its own views on AI generated content and its impact on search ranking.
Whether you’re gluten free, sugar intolerant or vegan it’s likely you’ve existed on a consistent diet of cookies while traversing the internet these past many years.
The Google Analytics we’ve known and loved will soon be sauntering off into the sunset and there’s no time like the present to meet GA4.
Having grown up with technology their whole lives, Gen Z are digital natives. Tech is in their DNA and digital platforms are their playgrounds. They make up 40% of global consumers, with a spending power of a staggering $140 billion.
Sure, PPC campaigns are science and strategy driven, but that doesn't mean they shouldn't be creative and curious to drive brand awareness.
When it comes to conducting a website audit there are no strict rules, but there are tips and tricks you can follow to stay ahead of the crowd and spur envy amongst it. We’ve put together the top 6 steps you can take, to win the race.
There’s never been a better time to revise and improve on SEO strategies and practices across the websites that are specific to this sector.
Building long term relationships with customers has emerged as one of the key findings in Shopify’s eCommerce trends for 2022.
Google’s helpful content update is the lifeboat your website may need.
There’s plenty of online buzz across forums and articles about product-market fit and it’s creating a fair amount of white noise - so let’s debunk any myths and simplify just what makes it tick.
Building strategy goes far beyond the role of the strategist. A committed team lays the foundation of efficient project design, with each member a cog in the machine, bringing a different set of skills to the team.
2022 has seen an incredible influx of new and developing digital marketing strategies that are set to change the game.
New Year resolutions are often broken by the stroke after midnight but there’s one tradition that we not only keep, but love to share.
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