Matt Barbelli went from ratbag high school dropout, to determined (ad agency) door knocker, entrepreneurial start-up sensation age 26 (Frank Digital), to leading two successful agencies through a GFC and COVID, to masterminding an international merger, winning a slew of international awards, and all whilst navigating marriage, family and 3 under five, which he says lovingly, ‘is still his biggest achievement’.

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Here, Matt Barbelli, founder and managing director of newly launched digital agency Wonderful shares his thoughts on the creative industry, data, digital transformation, future trends and more.

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Read on Campaign Brief