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Gregory Jewellers
Project scope
01.
Brand mark evolution
02.
User experience
03.
Interface design
04.
Front-end and back-end development
05.
Systems technology architecture
Gregory is a renowned luxury jewellery brand with a legacy dating back to 1967. Known for its commitment to craftsmanship, elegance, and quality, Gregory offers a diverse range of exquisite pieces, from engagement rings to custom creations.
Integrations
Wonderful integrated the Wordpress site with eCommerce platform WooCommerce, Salesforce CRM and search and discovery tool Algolia.
Challenges
Despite its rich heritage and high-quality products, Gregory Jewellers faced several challenges with its existing website.
The previous website, although functional, presented an opportunity for enhancement in alignment with the brand's commitment to elegance and sophistication. While it served desktop users well, it needed optimisation for mobile devices to provide an even more seamless experience for a broader audience.
We also recognised room for improvement in simplifying the navigation for their extensive jewellery catalogue, ensuring that customers could effortlessly discover and explore products. In terms of conversion rate, we aimed to bring it in line with industry standards as part of our ongoing efforts to enhance the overall online shopping experience.
Brand Evolution
In our process of evolving the brand mark we deliberately maintained a delicate balance between preserving the core essence of the brand's heritage while also innovating it to stay current. Through this process, the brand will not only remain relevant but also forge deeper connections with customers, fostering loyalty and trust in an ever-changing consumer landscape.
Modern and Elegant Design
Contemporary design and visual storytelling showcases the Gregory commitment to elegance and luxury while presenting each brand and collection in their full glory.
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Mobile Optimisation
The new website was built with a mobile-first approach to ensure a seamless experience for users on smartphones and tablets.
Improved Navigation
An intuitive user-centric navigation system was implemented, allowing customers to filter and search for products by various criteria, including metal type, gemstone, and price range.
Algolia Advanced Search
Algolia's lightning-fast and highly relevant search results ensure customers quickly find the jewellery they desire, even accommodating typographical errors. Faceted search capabilities enable users to refine their choices, and Algolia's mobile optimisation ensures seamless searching across all devices.
Immersive Product Exploration
Navigating products is a journey of both discovery and inspiration. Minimal and meticulously crafted interface design highlights the captivating product and lifestyle imagery while providing easy access to comprehensive product details.
Efficient Checkout
A streamlined and user-centric checkout process with multiple payment options ensures a hassle-free and secure transaction experience. Minimising form fields and offering guest checkout options to reduce friction.
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Trust-Building Elements
Trust and credibility were bolstered by prominently displaying certifications, warranty information, and free secure shipping on product pages.
Integrated Marketing
The site was integrated with email marketing platforms and social media channels, allowing Gregory Jewellers to engage with customers and promote exclusive offers and events.
Customer Support
Accessible customer support channels, such as live chat and responsive email support, were set up to assist users with inquiries and build trust in the brand's commitment to customer satisfaction.
SEO Optimisation
The website's SEO was enhanced by optimising product descriptions, metadata, and implementing schema markup to improve search engine visibility.
