Hawke's Brewing

The old website, while functional, was not optimised for the majority of their mobile-first users. To align with Hawkes Brewing's commitment to customer experience they needed a more seamless mobile solution with improved navigation for their venue, making it easier to explore, buy, and book.

Our mission was to create a website that delivers a modern user experience while preserving Hawkes Brewing's nostalgia and authenticity. We integrated language with classic one-liners and used video to showcase the brand's story and atmosphere.

With 80% of traffic from mobile, we tailored the design and functionality for optimal performance on mobile, including responsive layouts, touch-friendly navigation, and fast-loading content.

We improved the website's navigation for seamless access to key sections, including adding a direct "Add to Cart" link in the main menu. This streamlined the purchasing process, making it easier for users to explore and buy products from any page.

Product detail pages feature captivating storytelling and informative content, including tasting notes and brewing processes, along with visually appealing imagery and user-friendly features like customer reviews, offering an engaging browsing experience that showcases the brand's commitment to quality and craftsmanship.

The retro-inspired graphics and vintage typography evoke a classic Australian Chinese restaurant from the 1980s, creating a memorable experience. The locked-in sub-navigation allows easy access to the booking section, enhancing user experience and driving conversions.

The site was integrated with email marketing platforms and social media channels, allowing Hawke's Brewing to engage with customers and promote exclusive offers and events.