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Hawke's Brewing
Project scope
01.
User experience
02.
Interface design
03.
Front-end and back-end development
04.
Systems technology architecture
05.
CRM and loyalty
With a passion for craftsmanship and a dedication to using only the finest ingredients, Hawke's Brewing has garnered a loyal following of beer enthusiasts who appreciate their bold flavours and creative brews.
Integrations
Wonderful built Hawke's on top of the Shopify eCommerce platform, integrating with Zoho Inventory, Sevenrooms booking engine plus hospitality sales & marketing tool me&u.
Challenges
The old website, while functional, was not optimised for the majority of their mobile-first users. To align with Hawkes Brewing's commitment to customer experience they needed a more seamless mobile solution with improved navigation for their venue, making it easier to explore, buy, and book.
Brand Authenticity
Our mission was to create a website that delivers a modern user experience while preserving Hawkes Brewing's nostalgia and authenticity. We integrated language with classic one-liners and used video to showcase the brand's story and atmosphere.
Mobile Optimisation
With 80% of traffic from mobile, we tailored the design and functionality for optimal performance on mobile, including responsive layouts, touch-friendly navigation, and fast-loading content.
Improved Navigation
We improved the website's navigation for seamless access to key sections, including adding a direct "Add to Cart" link in the main menu. This streamlined the purchasing process, making it easier for users to explore and buy products from any page.
Product Detail Pages
Product detail pages feature captivating storytelling and informative content, including tasting notes and brewing processes, along with visually appealing imagery and user-friendly features like customer reviews, offering an engaging browsing experience that showcases the brand's commitment to quality and craftsmanship.
The Lucky Prawn
The retro-inspired graphics and vintage typography evoke a classic Australian Chinese restaurant from the 1980s, creating a memorable experience. The locked-in sub-navigation allows easy access to the booking section, enhancing user experience and driving conversions.
Marketing Automation
The site was integrated with email marketing platforms and social media channels, allowing Hawke's Brewing to engage with customers and promote exclusive offers and events.
