Re-designing a platform built for artists and the fans who follow them.
We partnered with Sony Music Australia and New Zealand to reimagine their website.
Creating a unified platform that connects artists, fans, and labels in one flexible experience. The goal was to design a system that celebrates individuality while bringing consistency across a diverse roster of artists and campaigns.
The result is a modular, mobile-first experience that empowers labels to launch content faster, showcase artists dynamically, and deliver a more immersive, connected journey for fans.
Sony Music Australia needed a digital experience that reflected its roster of world-class artists while also serving as a central hub for fans, labels, and partners.
The existing site was functional but fragmented. Artist content, merch, and label updates lived in separate silos, and the user experience felt disconnected from the brand’s creative energy.
Sony wanted a modern, mobile-first design system that could bring its ecosystem together, unifying content, creativity, and commerce in one high-performing experience.
A new experience that puts artists and their stories at the centre, making it easier for fans to discover, watch and listen in one place.
Modular page templates give labels the freedom to launch campaigns quickly, spotlight priority releases, and tailor content without breaking consistency.
A flexible design system that can scale with new formats, future platforms and evolving artist needs across Sony Music Australia & New Zealand.
Wonderful was engaged to lead the UX and UI design for Sony Music Australia’s new digital platform from research and architecture through to design delivery.
We worked with the Sony Music Australia and New Zealand digital teams to understand how fans discover, explore, and engage with artists across every touchpoint. Blending brand expression with performance thinking, we mapped the journeys of fans, artists, and partners to design a more connected experience.
The result was a modular UX architecture and flexible design system that unifies artist pages while preserving individuality, brought to life through motion, interaction, and a mobile-first approach that makes discovery fast and intuitive.
1. Spotlight on artists
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Music meets experience
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Curated for every moment
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Working with Wonderful was effortless. They understood our culture, our artists, and how we wanted to show up online. The result is a design system that feels alive and distinctly Sony.
Senior Manager Digital Partnerships
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The result is a UX/UI system that unites creativity and clarity — a framework that gives Sony Music Australia the flexibility to spotlight artists, amplify content, and evolve over time. The new design positions Sony Music as a forward-thinking, fan-first brand, one that celebrates its artists while delivering a seamless, intuitive experience for every visitor.
A platform that celebrates creativity, empowers artists, and connects fans to the music shaping what’s next.
A scalable system built to adapt across genres, labels, and technologies, keeping Sony ready for the future of music.
