Artist-led, fan-first
A new experience that puts artists and their stories at the centre, making it easier for fans to discover, watch and listen in one place.
SONY MUSIC AUSTRALIA AND NEW ZEALAND
Building a modern digital platform designed for discovery, storytelling and fandom.
ABOUT
We partnered with Sony Music Australia and New Zealand to reimagine their website. Creating a unified platform that connects artists, fans, and labels in one flexible experience.
The goal was to design a system that celebrates individuality while bringing consistency across a diverse roster of artists and campaigns. The result is a modular, mobile-first experience that empowers labels to launch content faster, showcase artists dynamically, and deliver a more immersive, connected journey for fans.
The Challenge
Sony Music Australia needed a digital experience that reflected its roster of world-class artists while also serving as a central hub for fans, labels, and partners.
The existing site was functional but fragmented. Artist content, merch, and label updates lived in separate silos, and the user experience felt disconnected from the brand's creative energy. Sony wanted a modern, mobile-first design system that could bring its ecosystem together, unifying content, creativity, and commerce in one high-performing experience.
Made to move fast
Modular page templates give labels the freedom to launch campaigns quickly, spotlight priority releases, and tailor content without breaking consistency.
Ready for what's next
A flexible design system that can scale with new formats, future platforms and evolving artist needs across Sony Music Australia & New Zealand.
Our Approach
Wonderful was engaged to lead the UX and UI design for Sony Music Australia's new digital platform from research and architecture through to design delivery.
We worked with the Sony Music Australia and New Zealand digital teams to understand how fans discover, explore, and engage with artists across every touchpoint. Blending brand expression with performance thinking, we mapped the journeys of fans, artists, and partners to design a more connected experience. The result was a modular UX architecture and flexible design system that unifies artist pages while preserving individuality, brought to life through motion, interaction, and a mobile-first approach that makes discovery fast and intuitive.
1
Spotlight on artists
A flexible artist template designed to showcase individuality from rising talent to global icons. Every page feels personal while staying part of the Sony ecosystem.
2
Music meets experience
Integrated streaming modules make it easy for fans to listen, follow, and engage without leaving the site, turning discovery into instant connection.
3
Curated for every moment
Dynamic playlists and collections bring Sony's catalogue to life, helping fans find the right sound for every mood, genre, or generation.
Working with Wonderful was effortless. They understood our culture, our artists, and how we wanted to show up online. The result is a design system that feels alive and distinctly Sony.
The Outcome
The result is a UX/UI system that unites creativity and clarity — a framework that gives Sony Music Australia the flexibility to spotlight artists, amplify content, and evolve over time.
The new design positions Sony Music as a forward-thinking, fan-first brand, one that celebrates its artists while delivering a seamless, intuitive experience for every visitor.
Designed to move culture
A platform that celebrates creativity, empowers artists, and connects fans to the music shaping what's next.
Crafted for evolution
A scalable system built to adapt across genres, labels, and technologies, keeping Sony ready for the future of music.
Ready to start something Wonderful?
Get in touch