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Naming and brand creation
Platform design and development
Technology and systems architecture
CRM & loyalty
Artbid is the premier platform for online-only art auctions, featuring exquisite contemporary Australian art at affordable prices, all in one place.
Every artwork showcased in an Artbid auction is an authentic original. Meticulously hand-picked by their expert curators, Artbid ensure that only the finest pieces make their way to the auction catalogue.
The art industry already has established online marketplaces, making it challenging for a new platform like ArtBid to compete. Understanding the competition's strengths and weaknesses and offering a unique value propositions was crucial in differentiating the website.
CRM & Loyalty
Search Engine Optimisation (SEO)
Ranking well on search engines for relevant art-related keywords is vital for organic traffic. Creating high-quality, art-focused content and optimising the website's technical aspects for SEO will be a continuous effort.
Security and Trust
Running successful art auctions required a well-designed bidding system that promotes engagement while avoiding fraudulent activity. Financial transactions for high-value art pieces demand robust security measures, with transparent auction processes developing deep trust between artists, buyers, the platform and brand.
“In the competitive art market, brand awareness is crucial. Establishing a strong and credible identity, backed by a trusted and secure online platform, is essential.
Wonderful demonstrated they have the full suite of services we needed and have consistently shown their expertise and agility in bringing this Australian first product to life. "
Managing Director, Artbid