A digital canvas for online art auctions

Artbid is an online auction platform making contemporary Australian art more accessible to collectors.

As a new entrant in a competitive market, Artbid needed to build awareness and trust while creating demand from buyers and attracting a strong supply of artists and artworks.

We designed a seamless digital experience around discovery and bidding, with a focus on intuitive navigation, mobile performance, security and creating confidence throughout the auction process.

Alongside the platform, we developed a targeted digital marketing strategy across content, CRM and search to attract and retain the right audience.

Using audience data, we created a personalised email and content strategy that achieved a 77.3% open rate and 32.5% CTOR, helping drive engagement, loyalty and revenue growth.