Sony Music Australia
Designing deeper fan connections in Salesforce Marketing Cloud
Sony Music Australia engaged us to elevate their email marketing with a complete overhaul of their Salesforce Marketing Cloud eDM templates—placing artist storytelling, brand consistency, and fan loyalty at the centre. We delivered a suite of modular, UX-led template that empower Sony’s team to move fast while staying firmly on brand. Built for flexibility, the templates allow marketers to spotlight new releases, tours, and exclusive content with ease.
To bring artist campaigns to life, we incorporated subtle animations and interactive elements—striking the right balance between energy and elegance. These enhancements help Sony deliver immersive, high-impact campaigns that reflect the vibrancy of their artists, without compromising deliverability or performance.
The result? A dynamic, mobile-optimised toolkit that deepens fan engagement, strengthens brand recall, and nurtures loyalty—one email at a time.
